In this episode of TellyCast, host Justin Crosby sits down with Victor Potrol, SVP of Partnerships & Creator Services at TheSoul Publishing, one of the biggest players in digital-first content. With billions of views across YouTube, Facebook, Instagram, and TikTok, TheSoul Publishing has mastered audience engagement at scale.
Victor shares insights into the company’s growth strategy, platform adaptability, and monetisation in an evolving digital ecosystem. They discuss the impact of AI on content creation, the importance of localisation, and how TheSoul Publishing maintains a competitive edge. Plus, with CPMs fluctuating, how is the company navigating the financial side of digital media?
Victor also shares his Story of the Week and picks his Hero of the Week and Who’s in the Bin!
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