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Branded content and brand funded programming is very much back on the agenda as unscripted commissions from both PSBs and commercial broadcasters are starting to look thin on the ground. This week we’re chatting to a leader in branded content and formats in Finland to find out how the market is adapting in his territory.
Our guest this week is Lasse Nikkari, executive producer and Head of Formats and Branded Entertainment at Finland’s Nelonen Media. In conversation with TellyCast’s Justin Crosby.
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