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We’re talking branded content on this week’s show as Insight TV’s VP Content & Channels Arun Maljaars, K7 Media’s Non Executive Director Clare Thompson, Apex Content Venture’s MD John Nolan discuss the benefits and pitfalls of working with brands in TV with Boom! PR’s Justin Crosby.
Plus City AM Analyst of the Year Ian Whittaker has some news of an explosive return to growth for TV advertising and ITV.
[audio src="https://www.buzzsprout.com/965779/8117226.mp3" /]
Arun’s Story of the Week
https://www.theguardian.com/world/2021/mar/09/shoot-me-instead-myanmar-nuns-plea-to-spare-protesters
Clare’s Story of the Week
https://www.bbc.co.uk/news/entertainment-arts-56251020
John’s Story of the Week
https://deadline.com/2021/03/meghan-markle-prince-harry-oprah-interview-re-air-friday-cbs-reschedules-macgyver-magnum-p-i-blue-bloods-originals-1234710935/
Link to K7 Media’s free branded content report https://tellycast-podcast.com/downloads/brand-funded-programming
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TellyCast is edited by Ian Chambers. Recorded in London in lockdown 3.0
Music by David Turner, lunatrax. Recorded in lockdown March 2020 by David Turner, Will Clark and Justin Crosby. Voiceover by Megan Clark.