The global TV industry is constantly evolving, creating new commercial opportunities for content creators and intellectual property owners. With TV networks and brands both striving to reach younger audiences, the demand for engaging and innovative content has never been higher.
The commercial opportunities for content creators and IP are growing relentlessly as TV networks seek to bring young audiences to their channels. Brands, too are desperate to communicate with youth audiences via the talent they follow and the platforms they understand.
This week on TellyCast, we explore this topic with Elspeth Rae, co-founder of Monrae Management, a leading digital-first talent management and production company. In conversation with Boom! PR’s Justin Crosby. Elspeth shares her insights into the ever-changing landscape of the global TV industry, discussing the challenges and opportunities that arise from new platforms and technologies.
TellyCast is edited by Ian Chambers and recorded in London, with music by David Turner of lunatrax. The podcast was recorded in lockdown in March 2020 by David Turner, Will Clark, and Justin Crosby, with voiceover by Megan Clark.