In this episode of TellyCast, Justin Crosby sits down with Matt Risley, Managing Director of 4Studio at Channel 4, to explore the broadcaster’s digital-first strategy. Matt shares insights into how Channel 4 is leveraging platforms like YouTube to reach new audiences, the importance of data-led content strategies, and the evolution of digital originals such as the hit brand 4.0.
From balancing brand identity across multiple platforms to the role of social-first commissioning and the monetisation of long-form content, Matt provides a deep dive into how broadcasters can navigate the rapidly changing media landscape.
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